# Atari Touch Me Unboxing & Let's Play - Rare Retro Handheld Electronic Game From 1978!

> In 1974 Atari released an arcade game called "Touch Me". A unique concept, it didn't have a screen or a joystick. In 1977, Milton Bradley turned it into the ubiquitous "Simon" toy. Atari, seeing their success and wanting a piece of the action, released their own toy, based on the toy, based on the arcade game... This is that toy - the only electronic handheld toy Atari ever produced.

- Canonical URL: https://ctrl-alt-rees.com/2020-02-17-retro-unboxing-lets-play-rare-atari-touch-me-handheld-from-1978.html
- Published: 2020-02-17
- Last updated: 2020-02-25
- Author: Rees (ctrl-alt-rees)
- Video: https://www.youtube.com/watch?v=ieCJXrtOais (11:45)
- Licence: CC BY-SA 2.0 UK (https://creativecommons.org/licenses/by-sa/2.0/uk/), unless stated otherwise below

Watch on YouTube: https://www.youtube.com/watch?v=ieCJXrtOais

In 1974 Atari released an arcade game called "Touch Me". A unique concept, it didn't have a screen or a joystick. In 1977, Milton Bradley turned it into the ubiquitous "Simon" toy. Atari, seeing their success and wanting a piece of the action, released their own toy, based on the toy, based on the arcade game... This is that toy - the only electronic handheld toy Atari ever produced.