Retro Unboxing & Let’s Play - Rare Atari “Touch Me” Handheld From 1978!

In 1974 Atari released an arcade game called “Touch Me”. A unique concept, it didn’t have a screen or a joystick. In 1977, Milton Bradley turned it into the ubiquitous “Simon” toy. Atari, seeing their success and wanting a piece of the action, released their own toy, based on the toy, based on the arcade game… This is that toy - the only electronic handheld toy Atari ever produced.

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